Gail Sorronda is a Brisbane-based former model turned fashion designer. She launched her label in 2006 and so far has only worked with all black or all white. The theme for her Summer 2008 collection is Bird of Prey, with directional pieces for the girl cares more about looking like a sexy intellectual than one who wants to be pretty and unchallenging. When I first saw these gorgeous images (black & white, dramatic ocean and rock setting complete with imminent-storm sky, unnatural perspective) I was blown away and thought they were such an arresting and dramatic way to present the range. So props to Gail and the photographer, Ezra from The Artist Group.
Not quite on Target
The Gail Sorronda range is on the exxy side, esp for someone like me who is used to paying $10 for an op shop frock, so I was seized with retail fervour when I learned that there would be a Gail Sorronda Designers for Target range. I perused the website and picked out several pieces I had to have. I also decided that if I wanted to avoid the inevitable crush of rabid fashionistas the day the stock hit the shopfloor, I would need to find a Target store far far away from the fashion-aware and I would need to get there very very early to ensure I could score a piece of Gail Sorronda's design genius. By the time the big day rolled around I had scaled back my plans to making sure I got to Target in Bondi Junction (ie 10 minutes from my house) sometime before 2pm. I made the trip, lugged a load of clothing into the change rooms, modelled each one for my boyfriend and walked out with nothing... I guess despite a great designer being behind the range, fabric still counts for so much and I just can't get past the idea that hundreds of other people (who shop at Target! oh shoot me for being snooty) would be wearing the same piece.