Most art openings involve warm white wine on an empty stomach, fantastic people watching (there's the young hipster art crowd, the formerly young and formerly hip but now just odd gang, some arty lesbians and the suits who actually have enough money to buy the art). Imagine what it's going to be like at the opening for Jasper Joffe's Beauty Show. style.com reports:
Joffe plans to create a Jim Crow-like social experiment in which he'll categorize people according to one of the few sets of superficial criteria still unabashedly employed to block access into privileged positions: their looks. At the gallery's opening tonight, Joffe will play the part of bouncer and separate the pretty from the ugly. But instead of banishing the less beautiful, he will kindly corral them into a separate room, where they will be welcome to wallow in their corporeal commonality, while the lookers mingle and mix in another off-limits area. Dressing up and slimming down won't help aspiring pretty people, because as part of Joffe's process, he's been vetting photos sent by invitees before the opening of the show. He's already made up an RSVP list, and like any good clipboard Nazi, he will hear no excuses and grant no exceptions. After the opening, Joffe's flaunting of an attitude that he dubs "Fashism" will continue with one room in his show devoted to shots of seventies and eighties-era Vogue models, and another dedicated to portraits of the physically unfortunate and morally monstrous, including Hitler and Himmler.
Can you freaking imagine? What if you got sent into the ugly room? And the pretty room would be pretty darned awkward too... Fark. It just sounds like it would be so horrible no one would go... Actually, it will probably be rammed. Apparently Joffe "is interested whether the contents of the room will affect the reception of the paintings." I'm more interested in how it will affect the people attending the opening.
The press release on the V22 website is pretty hilarious. Here's an excerpt.
V22 Ashwin Street is pleased to announce Jasper Joffe's Beauty Show, an exhibition which puts the ass back into aesthetics and pubic hair back into fashion.
Joffe loves old Vogues from the 70s and 80s. The models are less stick thin. These mags are full of beautiful pictures of beautiful women, who are now of course old and botoxed. Joffe looks in some vintage Homes and Garden magazines and sees an ad for a shower company which shows most of a naked lady, he is nostalgic for the early innocent years of masturbation. In the good old days you still sometimes saw untopiarized bushes.
All very tongue in cheek... Anway, here are a couple of the aforement Vogue model paintings.